Projects

• Developed social media and communications strategy plan for a new innovation centre focused on helping SME’s commercialize products and services in the food industry
• Examined historical strategic planning efforts, interviewed stakeholders, reviewed documentation, and applied metrics to determine the degree of success of the current strategic plan and inform the development of the next strategic plan for a 135-year old art & design academic institution
• Conducted social media audit and analysis of company, customers, partners and competitors, conducted stakeholder interviews within each of the pet food manufacturer’s three divisions, and developed social media strategy plan to support company’s objectives for 2011 and beyond
• Assessed organizational readiness for incorporating social media strategy into day-to-day operations. Completed social media audit of company, customers, partners, and competitors. Developed tactical implementation plan to support company’s 2001 strategy. Identified potential project-related change management, policy and procedure issues and risks.
• Crafted a strategic plan to bolster and enhance 30-year old creative company’s ability to proactively navigate and effectively respond to market and industry evolution. Conducted organizational assessment and applied balanced scorecard metrics to foster holistic improvement in terms of processes, internal communication, staff development & feedback, member relations, and financials. Identified key market opportunities to sustain revenue streams
• Organizational assessment, strategy plan, product roadmap and marketing plan to aid an organization’s transition from a professional services firm to a Software-as-a-Service (SaaS) company

• Oracle Inventory System Implementation for Rogers Communciations, one of Canada’s leading Wireless Service Providers, Rogers Communications

• Research project on Social Networks as Cities and their ability to foster Collaborative Innovation for Britain’s National Endowment for Science Technology and the Arts (NESTA)

• IT, Quality Management Systems (QMS), Workflow Management Systems (WMS) and wireless strategy assessment and development for an energy services compan

• Provided subject matter expertise for a university to update and expand an electronic publishing program incorporating the latest social media tools

• Devised Web 2.0 strategy and user experience for a segment of the “jPod Lounge,” a project attached to the book and television property jPod with the Canadian Broadcasting Corporation (CBC), incorporating social networking and user-generated activities on the wireless and internet platforms, including revenue models and business partnerships

• Performed due diligence to determine valuation, M & A/sale prospects and strategy for an e-commerce solutions company

• Developed strategy and identified technical considerations as part of development of a business plan for an online service to help companies forge clear links between their investment in learning and corporate performance